Cultured
Teamed up with Plume to develop a decentralized perpetual trading platform poised for daily traders, intuitive for beginners to experts.
SERVICE
Website Design, Mobile Design
YEAR
2025
INDUSTRY
Web3
THE OBJECTIVE
In a digital era where every click matters, we set out to redefine Cultured's online presence with an immersive, intuitive, and innovative web experience that not only captivates but converts. By harmonizing cutting-edge design with seamless functionality, we aimed to position Cultured as the go-to destination for design-forward, beginner-conscious perpetual trading platform. With a focus on high-quality visuals, smooth interactivity, this site was crafted to engage users and drive meaningful interactions, creating a memorable journey from exploration to trade.
Bridging UX Between Meme Culture and Serious Trading
Web3 traders are a unique demographic—they move fast, love memes, and still expect performance-grade trading tools. We had to design an interface that felt fun and approachable without compromising clarity or trust.
From the neon-highlighted “Trade Anything” hero to the Pepe-Trump mashups and live market cards, the platform leans into internet culture on purpose. But beneath the humor is a clean, responsive layout with clear data hierarchy, strong contrast, and fluid onboarding. This results in a space where daily traders feel at home, and first-timers don’t feel lost.
From Exploration to Execution, in One Fluid Journey
Many trading platforms front-load complexity and bury the action. We wanted the journey from discovery to trade to feel immediate and effortless. The Explore view acts like a live dashboard of what’s hot—each tile uses real-time market indicators, punchy visuals, and action buttons (Long / Short) to get users engaged fast. Clicking a tile seamlessly transitions to a detailed trading interface with chart, market depth, and controls—all without losing context or momentum.
Designing the Trading Experience for Focus and Flow
Trading involves fast decision-making under pressure. The UI needed to be clear and calming despite the meme-y personality. We separated cognitive zones: price action and charts on the left, trading execution on the right. Controls like leverage toggles, order types, and entry price are grouped by purpose. A bright green “Place Order” button anchors the screen and builds confidence. This design supports both the casual swiper and the serious scalper.
Bridging UX Between Meme Culture and Serious Trading
Web3 traders are a unique demographic—they move fast, love memes, and still expect performance-grade trading tools. We had to design an interface that felt fun and approachable without compromising clarity or trust.
From the neon-highlighted “Trade Anything” hero to the Pepe-Trump mashups and live market cards, the platform leans into internet culture on purpose. But beneath the humor is a clean, responsive layout with clear data hierarchy, strong contrast, and fluid onboarding. This results in a space where daily traders feel at home, and first-timers don’t feel lost.
From Exploration to Execution, in One Fluid Journey
Many trading platforms front-load complexity and bury the action. We wanted the journey from discovery to trade to feel immediate and effortless. The Explore view acts like a live dashboard of what’s hot—each tile uses real-time market indicators, punchy visuals, and action buttons (Long / Short) to get users engaged fast. Clicking a tile seamlessly transitions to a detailed trading interface with chart, market depth, and controls—all without losing context or momentum.
Designing the Trading Experience for Focus and Flow
Trading involves fast decision-making under pressure. The UI needed to be clear and calming despite the meme-y personality. We separated cognitive zones: price action and charts on the left, trading execution on the right. Controls like leverage toggles, order types, and entry price are grouped by purpose. A bright green “Place Order” button anchors the screen and builds confidence. This design supports both the casual swiper and the serious scalper.
SERVICE
Website Design, Mobile Design
YEAR
2025
INDUSTRY
Web3
THE OBJECTIVE
In a digital era where every click matters, we set out to redefine Cultured's online presence with an immersive, intuitive, and innovative web experience that not only captivates but converts. By harmonizing cutting-edge design with seamless functionality, we aimed to position Cultured as the go-to destination for design-forward, beginner-conscious perpetual trading platform. With a focus on high-quality visuals, smooth interactivity, this site was crafted to engage users and drive meaningful interactions, creating a memorable journey from exploration to trade.
Bridging UX Between Meme Culture and Serious Trading
Web3 traders are a unique demographic—they move fast, love memes, and still expect performance-grade trading tools. We had to design an interface that felt fun and approachable without compromising clarity or trust.
From the neon-highlighted “Trade Anything” hero to the Pepe-Trump mashups and live market cards, the platform leans into internet culture on purpose. But beneath the humor is a clean, responsive layout with clear data hierarchy, strong contrast, and fluid onboarding. This results in a space where daily traders feel at home, and first-timers don’t feel lost.
From Exploration to Execution, in One Fluid Journey
Many trading platforms front-load complexity and bury the action. We wanted the journey from discovery to trade to feel immediate and effortless. The Explore view acts like a live dashboard of what’s hot—each tile uses real-time market indicators, punchy visuals, and action buttons (Long / Short) to get users engaged fast. Clicking a tile seamlessly transitions to a detailed trading interface with chart, market depth, and controls—all without losing context or momentum.
Designing the Trading Experience for Focus and Flow
Trading involves fast decision-making under pressure. The UI needed to be clear and calming despite the meme-y personality. We separated cognitive zones: price action and charts on the left, trading execution on the right. Controls like leverage toggles, order types, and entry price are grouped by purpose. A bright green “Place Order” button anchors the screen and builds confidence. This design supports both the casual swiper and the serious scalper.
SERVICE
Website Design, Mobile Design
YEAR
2025
INDUSTRY
Web3
THE OBJECTIVE
In a digital era where every click matters, we set out to redefine Cultured's online presence with an immersive, intuitive, and innovative web experience that not only captivates but converts. By harmonizing cutting-edge design with seamless functionality, we aimed to position Cultured as the go-to destination for design-forward, beginner-conscious perpetual trading platform. With a focus on high-quality visuals, smooth interactivity, this site was crafted to engage users and drive meaningful interactions, creating a memorable journey from exploration to trade.
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